The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Blu Pepper Women's Clothing Dillard's Blu Pepper Denim Button Down Midi Dress Nordstromrack Dark Chambray Collared Button Down Dress Bird Goddess (16:00) The Spirit I've been thinking about "the dress" for 10 years. Here's what I've learned.